Coaching to guide you on your journey to financial security
Our coaches understand what it takes to win the financial game and the importance of protecting what you’ve worked so hard for. As you know, teamwork wins championships. Let’s work together to secure your financial future!



Meet the Coaches

Head Coach
John Gotschall
Coach John Gotschall has worked in the financial services industry for 25+ years. He boasts these impressive stats:
- Earned Bachelor of Science, Sports Management, from Northern Illinois University, 1992
- Founded Coaching Financial, 1997
- Founded Coaching Insurance, LLC, 2011
- Registered Representative, The Leaders Group, Inc., 1998
- Life, Health, and Property & Casualty licensee
- Series 6, 7, and 63 licensee
- Chartered Life Underwriter (CLU), 2003
- Member of Des Plaines Chamber of Commerce
- Board Member of Small Business Advocacy Council, 2015 – present
- Board Chair of Kids Above All (formerly ChildServ) 2017 – 219
- Board member since 2015
- 2019 Daily Herald Business Ledger award winner for Business Excellence

P&C Account Manager
Tracy Swanson
Joining Coaching Insurance in 2025 as our P&C Account Manager, Tracy Swanson has over 35 years of experience in the Insurance Industry. Tracy works hard to get our clients the best deals on the market for their property, auto, and business insurance needs. You can rest assured she will have the answers you need in your most stressful times and you will never be on hold with an 800 number. Tracy has expanded her customer service role into an agent position at Coaching Insurance and we look forward to watching her grow!
Tracy is from Chicago and resides in Palatine with her family.

Benefits Account Manager
Malorie Maldera
Joining Coaching Insurance in 2023 as our Benefits Account Manager, Malorie has over 10 years of experience in the Insurance industry. Malorie works hard to stay up to date and educated in a continuously changing market and strives to provide the best customer service to our clients.
Malorie raises her family in Bartlett and enjoys organizing her daughters school events.